Written By: Gary Vaynerchuk
Read By: Gary Vaynerchuk
Reviews and Ratings: View on Amazon
Publisher’s Summary: Crush It! 2.0: The Audiobook: Read by Gary Vaynerchuk, this audiobook version contains additional material not found in the bestselling hardcover edition. Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.
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Crush It: Gary Vaynerchuk
Audio Book Summary
Crush It by Gary Vaynerchuk has a peculiar content, on the one hand, is a kind of autobiography, or rather the attempt of the author to tell you how it got to where it is now; On the other hand, is a book that aims to teach people the best way to do internet marketing and social networking; And finally, it is a book that talks about discovering your passion and working on it; Stop wasting time doing what you do not like.
Gary Vaynerchuk is one of the world’s great digital marketing experts. It narrates with passion how he set up his business from scratch.
Gary Vaynerchuk tapped the internet to expand his father’s wine business from $ 1MM to $ 60MM a year. The resounding success he obtained in his video blog WineLibraryTV.com catapulted him to write 2 books that became Bestsellers of the New York Times and Wall Street Journal. He then expanded his knowledge as an expert in Social Media serving as a consultant in companies such as PepsiCo and Campbell among others.
In his work, He encourages any entrepreneur to discover his passion and decide to start up to achieve the goals of the business he wants. Likewise, it shares a 21 step action plan so that anyone can start a business online on online marketing. Some of the steps are as follows: Identify your passion. Identifying the passion is something very important because only working with passion can achieve extraordinary results. Go bigg or go home.
He advises that you make a list of 50 topics about that passion to include them in a blog.
Suggest that you ask yourself if your passion really is what you think it is. If not, you need to do an introspection exercise to discover it.
You should ask yourself if you can talk about that topic better than others, if so, then you are ready to let the world know your valuable contributions.
It is necessary that you put a name, that is to say, that you create a brand that identifies you and differentiates you.
It is also important that you register that trademark with a domain. To start sharing content, you must choose the medium that you think is best and obviously the best you are. It can be video, audio, written word, illustration, or whatever you can think of.
Then, it’s time to start your blog, Vaynerchuk suggests a couple of platforms that you can use. About the Facebook page, the author offers a series of recommendations so that you have a successful page and your effort is not just in the attempt
In short, it is a book of practical issues, tools and techniques that can be applied to any business. Another point that should be mentioned is that the whole book is designed so that the reader can align these tasks with his passion.
One final lesson that remains with this book is that part of the success of Vaynerchuk consists in knowing how to observe how people behave. He detected patterns or new habits and thought about how his business could anticipate covering that new need.