- Adams, James Truslow – Page 28
- Aristotle – Page 180
- Angelou, Maya – Page 25
- Ash, Mary Kay – Page 107
- Aurelius, Marcus – Page 213
- Bacon Francis – Page 173
- Bell, Alexander Graham – Page 210
- Bettelheim, Bruno – Page 208
- Borge, Victor – Page 197
- Bridges, Madeline – Page 198
- Brim, Larry H. – Page 1, 18
- Brown, Hobart – Page 7
- Buck, Pearl – Page 192
- Buddha, Gautama – Page 194
- Burnham, Daniel – Page 43
- Bush, Barbara – Page 58
- Canto, Marcus Porcius – Page 209
- Camus, Albert – Page 212
- Carlyle, Thomas – Page 128
- Carnegie, Dale – Page 189
- Chanel, Coco – Page 90
- Chinese Proverb – Page 47
- Christensen James C. – Page 177
- Churchill, Winston – Page 24, 15, 186
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Cicero – Page 139, 140
- Clark, Bruce B. – Page 113
- Confucius – Page 170
- Coolidge, Calvin – Page 10
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Covey Stephen, R. – Page 155
- Crockett, David (Davy) – Page 165
- Da Vinci, Leonardo – Page 161
- Darwin, Charles – Page 56, 98, 163
- Da Vinci, Leonardo – Page 161
- de Cervantes, Miguel – Page 211
- de Vauvenargues Marquis – Page 10, 215
- Densley, Steve T. – Page 118
- Descartes, Rene – Page 151
- Dickens, Charles – Page 127
- Disney, Walt – Page 83, 196
- Edison, Thomas A. – Page 34
- Edwards, LaVell – Page 3
- Einstein, Albert – Page 26, 144
- Emerson, Ralph Waldo – Page 20, 79, 81, 125, 142, 154, 188
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Epictetus – Page 14, 179, 203
- Euripides – Page 129
- Fiedler, Arthur – Page 195
- Field, Marshall – Page 123
- Ford, Harrison – Page 167
- Ford, Henry – Page 11, 136
- Franklin, Ben – Page 89
- Frost, Robert – Page 99
- Galilei, Galileo – Page 30
- Gandhi, Mohandas – Page 45
- Gates, Bill – Page 46, 141
- Goddard, John – Page 4
- Henley, William Ernest – Page 124
- Hilton, Conrad – Page 121
- Holland, J.G. – Page 84
- Holmes, Oliver Wendell – Page 44
- Hubbard, Elbert – Page 55, 149
- Huxley, Thomas – Page 133
- Jackson, Andrew – Page 176
- Jordan, Michael – Page 146
- Keats, John – Page 178
- Keller, Helen – Page 126
- Kennedy, John F. – Page 59
- Kimball, Spencer W. – Page 9, 96
- Kingsley, Charles – Page 64
- Lasorda, Tommy – Page 182
- Leishman, Courtney – Page 16
- Lincoln, Abraham – Page 23, 41, 162
- Lombardi, Vince – Page 172
- Longfellow, Henry – Page 143
- Luther, Martin – Page 73
- Mandino, Og – Page 137
- Marriott, J. Willard – Page 29
- McKay, David O. – Page 42, 60
- Mead, Margaret – Page 156
- Michelangelo – Page 168
- Napoleon – Page 148
- Netanyahu, Benjamin – Page 175
- Nightingale, Earl – Page 85
- O’Brien, Gary E – Page 37
- Olsen, Merlin – Page 134
- Oscarson, Roy – Page 31
- Osmond family – Page 147
- Ottley, Jerold – Page 51
- Paine, Thomas – Page 214
- Pasteur, Louis – Page 94
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Patton, George S., Jr – Page 76
- Pickford, Mary – Page 106
- Pliny the Elder – Page 112
- Powell, Colin Luther – Page 174
- Publilius, Syrus – Page 101
- Rogers & Hammerstein – Page 35
- Rogers, Will – Page 87, 108
- Roosevelt, Eleanor – Page 22, 78
- Roosevelt, Theodore – Page 72
- Rousseu Jean Jacques – Page 132
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Sagan, Carl – Page 6, 69
- Sallust – Page 67, 74
- Sandberg, Carl – Page 68
- Schuller Robert H. – Page 21, 62, 187, 191
- Schweitzer Albert – Page 19, 32
- Seneca, Lucius Annaeus – Page 54
- Shakespeare, William – Page 53
- Shaw, George Bernard – Page 17, 49
- Silvester, L. Jay, – Page 15, 91
- Slayton, Don “Deke” – Page 48
- Spencer Jim – Page 204
- Stevenson, Robert Louis – Page 5
- Tanner, N. Eldon – Page 119
- Twain Mark – Page 185
- Watts, Stan – Page 205
- Wayne, John – Page 164
- Williams, Robin – Page 160
- Wesley, John – Page 27
- Wilson, Marc – Page 95
- Wolfe, Thomas – Page 18
- Wooden, John 200
- Young, Steve 122